Strategies for Visual Search
With Instagram and Pinterest that play a significant role in social media, many searches are now considered visually-focused. Users and consumers want to see the information instead of just reading about it. In Pinterest that has more than 600 million visual searches, it is apparent that this progressive technology is at its highest point.
That said, here’s what you can do to engage in visual elements for your content.
- Make images as a better part for your online presence to make a suitable purpose and generate changes in the image search algorithms.
- Set up an image XML sitemap for the magnificent discovery of the images that you have in your content. With that, users can see the visual images in your content in Google’s image result.
- Centralize and optimize your images according to best practices so that your content will appear in search results.
- Think about your brand image so that your brand’s visual and brand’s voice presence will align.