The Old School Marketing Approach
isn’t working anymore. The look-at-me-meeting-in-my-private jet ads,
the sales pages with countdown timers, the massive affiliate
campaigns…we have all wised up to the Good Ol’ Boys way of marketing.
It doesn’t feel right. Frankly, it doesn’t work anymore.
This Old School Marketing Method is
dying a slow death. And, at the same time, the online courses and
coaching business is booming (at close to $300 billion and growing).
The experts who continue to use the
Old School Model are going to struggle to grow and be profitable. The
ones that pivot and focus on creating customized experiences for their
audiences are going to win and win BIG.
I watch thousands of experts
creating products every year in our community.We launch products every
single month–both our own and our clients. We have run over a million
dollars in successful Facebook ad campaigns for our clients’ program
launches and our own. I’m sitting on the front row of our industry and
I want you to see what I am seeing unfolding.
Now is the time to shift and take
advantage of what is happening to grow your business and impact.
5
Critical Shifts You Need to Make to Market Your Expertise in 2019
Shift #1 From General to Specific
Shift #2 From Mass Marketing to
Niche Targeting
Shift #2 From Broadcasting Content
to Laser Delivery
Shift #4 From Winging it to
Consistency
Shift #5 From “Getting” Customers
to Getting Customers to the Finish Line.
Narrowly focused, results-based
online courses will be the biggest winners in the $300-billion course
industry. If you want to create a program that’s both popular and
profitable, stay laser focused on a specific transformation for your
specific audience.
PS – You can read
the full blog post here. http://snip.ly/z3fw40
PS – You can read the full blog post here. http://snip.ly/z3fw40