For the third time in three years, LinkedIn is making minor changes to your profile.
All are above the fold, which means that’s what people see when they land on your profile and start scrolling.
LinkedIn expert Wayne Breitbarth says you should be aware of these three changes:
–What used to be your Summary section has been renamed the About section, and it’s now below the fold. Therefore, the only real content readers get before scrolling is your Headline. Make sure you use all the available space in your Headline to describe how you help people. Use keywords!
–Your Contact section now appears on the left side of your top box where other important information is displayed, and more people will be inclined to open it. Review all your contact info to make sure it’s current.
–The name of your university or school can display in your top box just below your current job entry. But during the changeover, the entry has been dropped in many people’s profiles. If your school adds to your credibility on LinkedIn, make it show up in your top box. In the edit section of your top box, check the box titled “Show education in my intro.”
To do: Read more in Wayne’s article about the recent changes, complete with screenshots. http://snip.ly/57wf03
To do: Read more in Wayne’s article about the recent changes, complete with screenshots. http://snip.ly/57wf03